We can't recycle our hearts, but we can certainly recycle blood pressure monitors, because every heart matters and so does our planet. 

SENDO has just launched a campaign, which reinforces both a commitment to environmental protection and heart health. As a complement to the high quality devices it produces, SENDO is also working on limiting its footprint on the planet. Its take-back and recycling program for old blood pressure monitors is further proof of the brand's dedication to the well-being of communities and future generations around the world.
  
According to official surveys, almost every Bulgarian home has at least one blood pressure monitor (BPM). Thanks to this program you can easily return any old BPM, no matter which brand or manufacturer it's from.  This way SENDO, joins forces with its customers to significantly reduce e-waste. Furthermore, anyone who participates in the campaign and returns an old BPM will receive a special discount for a new SENDO Advance 3. An important part of SENDO's company policy is building communities that work together for a healthier and more sustainable future for all. 

The collection and recycling of old BPMs is handled in partnership with Ecologica Bulgaria -  a company specialized in electronic waste processing. In this way, we guarantee to prevent the unregulated disposal of hazardous waste, supporting the reuse of valuable materials and resources and giving them a second life. Last but not least, through this campaign we can also help those who are wondering what to do with the old BPMs that sit and take up space in their homes. What better way to declutter our home while also caring for the environment and renewing the appliances that help us care for our health.
 
Every customer who returns their old blood pressure monitor receives a discount when purchasing a new SENDO Advance 3. 

Through this campaign, Sendo provides more people in Bulgaria (which already has a high aging population) with access to high-quality medical equipment with clinical precision at home. The SENDO Advance 3 model provides the most advanced blood pressure measurement technology, ensuring precise accuracy and ease of use. This device is the only one in the country with the patented HIRA technology that analyzes cardiac arrhythmia. More information about the SENDO Advance 3 and its features can be found here.

 
"The take-back program for old BPMs is another testament to the company's dedication to offering care - for people, hearts and nature. In doing so, we are effectively adding environmental responsibility to our operations. We expect the initiative to not only help reduce e-waste in the country, but also promote positive practices among our customers". Likewise, SENDO has launched an awareness campaign on the importance of electronic waste recycling and how it affects environmental protection. The campaign aims to explain the harms of improperly disposing old electronic devices, recycling options and the importance of the health of the planet.
 
Consumers can track the progress of SENDO's recycling program in real time through public reports on the number of appliances returned, materials recycled and environmental benefits achieved. This aims to provide transparency in the impact each of us has had throughout the campaign. The company's commitment to protecting the environment and health is at the heart of the company's policy to build a sustainable future. 

The campaign is yet another example of a manufacturer tying together heart health and the health of the planet, because holistic care matters.

More information on how and where to return your old blood pressure monitors and receive a discount when purchasing can be found at your nearest pharmacy and online. Details can be found at https://sendo.info/everyheartmatters